Ned
Squish Quarter
Turns friendly energy into brave little bounces
Welcome to
The SoftlandsPersonalised children's stories & audiobooks
Where every treasured toy has a story.
Meet the Residents
Four little friends. One world your child can step inside.
Axi
Slime Lagoon
Reads the echoes of old feelings and lost things
Boom
Putty Plains
Lets big feelings burst out safely and playfully
Dumpling
Blossom Hollow
Wraps shy hearts in the softest kind of comfort
Explore the Softlands
Six districts. One world.
Storytime at The Softlands
A story made just for your child.
Tell us about their favourite toy. We'll send back a personalised Softling, a story, an audiobook, and a poster they'll keep forever.
- A custom Softling character sheet
- Personalised story PDF
- Read-aloud audiobook
- Printable bedroom poster
Begin StorytimeFrom £9.99
Softling Card
Marshmallow
- District
- Squish Quarter
- Power
- Calms storm thoughts
- Best friend
- Ned
- Favourite snack
- Cloud crumbs
"When the night feels too big, Marshmallow puffs up a little softer — just for you."
The Library
Five core stories. One unfolding world.
Book 1
Ned and the Fading Bounce
Available soon
2
Book 2
Axi and the Forgotten Shelf
Coming 2026
3
Book 3
Boom and the Spinner Wastes
Coming 2026
4
Book 4
The Crumble
Coming 2027
5
Book 5
The Last Tamagotchi
Coming 2027
Ways to play
Pick the kind of magic you're after.
Storytime
£9.99–£29.99one-time
A personalised story, audiobook & poster, made for your child.
Begin StorytimeMost loved
Softlands Club
£4.99/ month
A new story every month, audiobooks, seasonal adventures and printables.
Join the ClubCreate Your Softling
Free+ keepsakes
Children invent their own Softling — shape, colour, power, district.
Start CreatingParent Corner
Built with feelings in mind.
The Softlands is more than a story world. Every district, character and ritual was designed around what helps children feel safe, seen, and a little more themselves.
Emotional regulation
Stories that name big feelings so children can hold them gently.
Comfort objects
Honouring the toy on the shelf — and the love stitched into it.
Imagination
An open world where children co-create, not just consume.
Bedtime ritual
Audiobooks and read-alouds designed to slow the night down.
Questions parents ask
Everything you need to know.
What is The Softlands?+
The Softlands is a children's storytelling universe — a series of books, personalised stories, audiobooks and a creative world where children invent their own Softling character.
What ages is it for?+
Designed for children of primary school age, 11 and under. Read-aloud audiobooks for younger listeners, and chapter-style stories for older readers, 8–11.
How does a personalised Storytime work?+
Tell us about your child's favourite toy. We craft a Softling character sheet, a personalised story PDF, a read-aloud audiobook and a printable bedroom poster.
How much does it cost?+
Storytime bundles start at £9.99. The Softlands Club is £4.99 per month. Creating a Softling is free.
Are the stories good for bedtime?+
Yes — every story is written with emotional regulation, comfort and bedtime ritual in mind.
Be the first to step inside.
Early access to Book One, free Softling printables, and the launch of Storytime.